The Kylie Cosmetics founder, 25, has teamed up with the toy company to release its first-ever celebrity doll collaboration.
On Tuesday, the brand launched six miniature Kylie dolls — the Mini Bratz x Kylie Collectibles that recreate some of Jenner’s most iconic fashion looks, including her 2019 and 2022 Met Gala outfits.
The limited-time Mini Bratz x Kylie Jenner collection is the first time a celebrity has been transformed into one of the dolls, which became a mainstay in the 2000s thanks to their ostentatious alt styling, exaggerated features and inclusive skin tones reportedly grossing $2 billion in sales from 2001 to 2006, the first five years in which they were on market.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” Jenner said in a press release announcing the collaboration. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”
Bratz Creative Director, Jasmin Larian added, “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration. Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive.”
“Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”
